Why Do I Need A Verification Code to Print Coupons?

One of our coupon partners, Coupons.com, recently upgraded their printing process to offer a more secure experience and make their coupons more accessible, regardless of device. They are currently in the process of getting rid of the old coupon printing software download and instead relying on a SMS text verification for printing called, “PrintID”. At this time they are in the process of getting everyone switched over.  

How does print verification work?